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Wednesday, November 17, 2010

Google turns fashion savvy


Turns out Google is teaming up with the fashion world in launching their own fashion website (? boutique.com) which is due to launch out today!

As "Frockwriter" Patty Huntington notes in her blog, "Our sources say that the new Google fashion initiative is called Boutiques.com and boasts not only online boutiques selling merchandise offered by various designers and retailers, but a large number of curated "boutiques" selling the looks worn by celebrities and other influencers."

Quite secretive on details, it is definite that customers can create and share their own personalised shop by choosing their style preferences. Apparently they have Sarah Jessica Parker on board along with other A List stars to create their own stores and along for the ride are Oscar De la Renta, Marchesa, Tory Burch just to name a few. Can't wait to check it out!


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